Monday, 23 September 2013

Future of CRM -> "One-CEM" Strategy

Customer Experience Management named as CEM is the new buzzword for Companies who are focused on End-to-End Customer Life-cycle Management.

with all new tools in the market from Oracle and Salesforce side of the likes of Fusion CRM and Salesforce CRM, we need to device a Strategy which needs to be Product Agnostic.

There comes "One-CEM Strategy". The Differentiator of this Strategic move would be
1) One-CEM Framework
2) One-CEM Methodology
3) One-CEM Architecture
4) One-CEM Value-props
5) One-CEM Differentiators
6) One-CEM Thought Leadership

Would like to hear from Thought Leaders on the successful Execution of this Strategy

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